In recent years, applications of transmedia narrative have been popularized in the entertainment industry. Popular films and television shows, especially ones that boast deep worlds, complex storylines and layered mysteries (such as Star Wars, Lost and Heroes, as well as the upcoming Flash Forward and Day One TV series), are offering their audiences the opportunity to “live the lifestyle” of the show, providing them with rich content accessible across an array of media distribution channels.
Audience members are also invited to voice their opinions, even dialog with the showrunners. In more advanced incarnations, audience members may even interact with the characters themselves, through use of Web-based avatars, video games or alternate reality experiences. This generates a fiercely attentive and vociferous self-organized following known as a fan base.
The activities of these “torchbearers” can cause a little known program to gain “buzz,” disproportionately impact the popular culture and subsequently become a phenomenal success, as exemplified by the X-Files franchise of the 1990s and the more recent multi-billion dollar Harry Potter franchise.
Starlight Runner Entertainment is a leading creator and producer of highly successful transmedia franchises. The entertainment industry, the advertising industry and consumer product corporations call upon us to maximize the value of entertainment properties and leading brands by extending their narratives and preparing them to be accessed through an array of media touchpoints. The sum total of Starlight Runner’s expertise in transmedia incubation, production and implementation has resulted in the creation of a proprietary development engine we call the Action Drive System™.
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