Thanks to ScribeMedia.org for documenting this fascinating event.
More Coverage also at Miles Maker dot Com
For those of you wishing to translate the content of Jeff Gomez’s TED Talk into other languages, it is transcribed here ––
Henry Jenkins, Jeff Gomez, Danny Bilson and others discuss the building of the Red Faction Transmedia Franchise.
The power and value proposition of multi-platform “immersive storytelling” is briefly explained in this video, which focuses on The Coca-Cola Company’s hugely successful campaign, Happiness Factory. Originally created by Wieden+Kennedy with animation house PsyOp, the characters, world and epic storyline of Happiness Factory were vastly expanded for transmedia implementation by Starlight Runner Entertainment.
