The new moniker recognizes the growing role of transmedia storytelling, which can be described as the creation of major franchises—think “Star Wars” and “Batman”—via the extension of their storylines across multiple platforms, from film and TV, to comics, broadband and mobile. Now that the PGA has lent its stamp of approval, “the “transmedia producer credit may start appearing on movies, TV series and other media to designate those involved in steering a property through multiple incarnations.
