“Starlight Runner’s CEO, Jeff Gomez, spends a lot of time talking about ‘transmedia,’ a hybrid editorial, product development and marketing strategy that extends intellectual properties across multiple media and product platforms. In the contemporary world of product development and brand recognition, “transmedia” is a hot topic, and the results of this approach can be seen in blockbuster multiple-platform properties like the video-game Halo as well as multimedia publishing projects like HarperCollins’s Amanda Project and Scholastic’s 39 Clues.” Read more at the Publishers Weekly site or download a PDF of this article
