(May 18, 2009 – New York) Starlight Runner Entertainment, a leading creator and producer of highly successful transmedia franchises, announced today that the company has secured the services of Chris Pfaff and Chris Pfaff Tech Media LLC to engage and manage the firm’s growing roster of clients and partners.
Pfaff will also work with Starlight Runner CEO Jeff Gomez and Executive Vice-President Mark Pensavalle to develop the company’s infrastructure to allow for a greater number of engagements, as well as for the initiation of in-house development of a series of original entertainment properties designed with the company’s proprietary development engine, the Action Drive System™.
“Chris Pfaff has been a friend and supporter of Starlight Runner for a number of years now, and Mark and I are excited to have grown to a point where we can benefit from his wisdom,” said Mr. Gomez of the hire. “Chris fundamentally understands the value proposition of transmedia narrative, particularly as it applies to the needs of Fortune 1000 corporations, domestic and international government agencies and non-government organizations. These will be exciting and lucrative fields for Starlight Runner.”
Mr. Gomez, Mr. Pensavalle and Mr. Pfaff are all members of the Producers Guild of America New Media Council East. They will be participating in the Guild’s Produced By Conference in Los Angeles, June 5 – 7, 2009, at which Mr. Gomez will lead seminars on new frontiers in digital rights issues and immersive storytelling.
About Chris Pfaff Tech/Media
Chris Pfaff Tech/Media works with a wide range of technology and new media ventures from launch to re-launch, from transition to spin-off. The company provides the services of a global team that delivers high-value expertise in business and market development, strategic marketing and public relations. For more information, visit the company web site at www.chrispfafftechmedia.com.
About Starlight Runner Entertainment
Starlight Runner Entertainment, Inc., founded in 2000 by Jeff Gomez and Mark Pensavalle, is a leading creator and producer of highly successful transmedia franchises, maximizing the value of entertainment properties and consumer brands by preparing them for extension across multiple media platforms. Starlight Runner has been commissioned by corporate giants including Disney, Hasbro and Coca-Cola, offering guidance on how to expand and broaden storyline universes of intellectual properties that can then be marketed in concert across a variety of platforms.
Contact:
Theo Dumont
theo@miller-pr.com
Dawn Miller PR
323.648.4151
