(9-9:45) Digital Keynote: New Narrative Paradigm
February 12, 2010 – 9:00 AM to 9:45 AM –
In his Digital Media track keynote, leading cross-platform strategist Jeff Gomez will talk about how to transform intellectual properties into highly lucrative transmedia franchises.
Jeff conceived, co-wrote and produced one of the most successful transmedia storylines of the decade with Mattel’s Hot Wheels comic books, video games, web content and animated series. He has gone on to work with such franchises as Fairies, Pirates of the Caribbean, Prince of Persia and Tron for Disney, Halo for Microsoft, Happiness Factory for The Coca-Cola Company and, most recently, Transformers for Hasbro.
