At MIP TV, Jeff Gomez will direct a workshop titled Principles of Transmedia Storytelling on Tuesday, April 13th, from 3:30 – 5:00 PM, alongside Nathan Mayfield, Co-Founder and Chief Creative Officer of Hoodlum, an Emmy Award-winning entertainment company based in Australia that specializes in producing high quality stories for multiple platforms. As part of the workshop, Gomez will reveal the fundamentals of strategizing and creating transmedia narratives that yield multiple revenue streams and increase the breadth of an intellectual property. Drawing from his expertise in producing and creating interactive multi-platform campaigns for successful franchise shows including ABC’s Lost and Flash Forward, Mayfield will elaborate on how to create the content from a narrative framework. Both Gomez and Mayfield will present case study items and visuals. http://bit.ly/a8m7a3
Following MIP TV, Gomez heads to Cartoons on the Bay to participate on the Cross-Media and Animation Panel taking place on April 17th, from 3:00 – 4:30 PM. Joining Jeff on the panel, Christy Dena, Australian producer and cross-media pioneer, and Derrick de Kerkhove, Professor at Toronto University, will address which narrative models are the most efficient marketing strategies for creating and planning a promotional campaign for today’s entertainment and animation industries. www.cartoonsbay.com
