“We are watching a generation rise to power that is plugged in and expects to be heard. They are learning to use these amazing tools and are becoming enormously savvy. They interface with gadgetry and any number of screens intuitively—but right now, most of the entertainment and brand messaging does not do that! The principles of transmedia storytelling address this, which makes transmedia narrative the most powerful in existence today.” — Starlight Runner CEO Jeff Gomez
Read Smart Planet’s interview with Jeff.
SmartPlanet.com is a new Web site from CBS Interactive, “dedicated to people who realize the need to make our world a better place to live, for all of us, and for generations to come.” SmartPlanet.com showcases “thought-provoking, progressive ideas on diverse topics that intersect with technology, business, and life, and matter to the world at large.”
