Jeff talks about transmedia present and future in a compelling interview with Transmedia Tracker.
Why do you think you have been so successful as a pioneer in this field?
It’s a combination of being able to tap my limited reserves of courage and a bit of luck. For some years I ran around trying to get companies to tell stories this way by almost tricking them into it. Acclaim Entertainment didn’t care how I told all of those Magic: The Gathering stories, so long as the comics and videogames made money. So I connected the stories between platforms and used the Web in 1995 to help tell the story of the Magic world, because it made things fun for me—and apparently to the audience. It would take me nearly ten years to figure out the fact that if I put a name to this kind of storytelling and formalized its implementation a bit, I could convince companies to hire Starlight Runner and I could list the deliverables they’d get in return for their money. So I added business to the show. I reckon I was just one of the first independent producers to march out into the frontier and do that, so it allowed for my company to land some prime real estate.
