In interviews with four pioneers – Kate Pullinger, Lisa Holton, Jeff Gomez, and Peter Collingridge – in the world of transmedia storytelling, the motivations of the storytellers are as diverse as the execution of the stories themselves. Transmedia storytelling is the process of sharing a narrative through many different channels (websites, video, audio etc) at once, often becoming an interactive process with input from the reader.
Each of these players in the movement has a different idea of what it is about. Some want the readers to interact with the narrative, some don’t; some see it as commercial enterprise, some as very much a learning and educational tool. What is clear is that transmedia is an exciting process that gives new depth to traditional text-only narrative.
