
Today’s Variety, now being distributed to thousands of attendees of the 2012 Consumer Electronics Show, features a piece on the significance of the Producers Guild of America transmedia producer credit in Hollywood since its introduction in 2010. Jeff Gomez and Starlight Runner figure prominently in the article:
Since the PGA started recognizing the role in April 2010, the first credits have already started to appear with George Stayton getting a transmedia producer title on Paramount and Hasbro’s “Transformers” franchise. The credit’s also appeared on THQ’s “Red Faction” video game.
But 2012 should prove a watershed year, according to veteran transmedia producer Jeff Gomez, who’s been championing the concept for more than a decade. The Canadian Media Fund will add the credit to its projects. And “there will be (another) major studio getting on board very soon,” Gomez said.