Transmedia has been a buzz word for a while, but it’s rapidly rising up the radar: Content creators are increasingly seeking innovative ways to develop stories that arc over platforms, providing consumers with multiple entry points. Our trend report this month explores why transmedia is bubbling up right now, how it’s significant for brands and where it’s going.
“Transmedia Rising” includes a half-dozen case studies, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some of transmedia’s milestones. It also features insights from experts, including several we interviewed for the report: commercial and music video director Mathew Cullen, a co-founder of the new transmedia studio Mirada; Wired contributing editor Frank Rose, author of the new book The Art of Immersion; and Dean Baker, managing director of JWT Entertainment in London.
