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“Formally recognized by the Producer’s Guild of America last year, the job of a transmedia producer is to weave one story- or a set of entangled storylines- across multiple platforms to create a greater tapestry.
The transmedia experience for Tron— which unfolded through all of 2010, right under our noses— makes a good example of what they do. The stories tied into Tron: Legacy have run across comic books, video games, iPhone apps, and into events produced by Alternate Reality Game pioneers 42 Entertainment. Starlight Runner’s work on the Tron franchise will continue to be revealed in cartoons and potential film sequels.
While many key techniques in transmedia were developed as part of marketing efforts for large media franchises, the opportunities for transmedia producers go beyond commerce.”
