As attendees were learning the details about Borders’s bankruptcy filing, O’Reilly’s Tools of Change conference was winding down three days of programming with a slate of panels that included a look at the rise of Transmedia storytelling and presented a new generation of online literary ventures that offer a glimpse at the future of reading. Indeed, despite a crowded calendar of digital conferences, this year’s TOC sold out completely attracting 1,400 attendees, and the event’s popularity, utility, and cachet only seemed to grow.
