“Over the past couple of weeks, some friends and colleagues have emailed to ask me whether I’ve gone out of my mind. It’s one thing, they said, to prattle on for 40 minutes about what I do for a living at a seminar. That’s good business; keeps a high profile. But then they surf over to KidScreen last week and this giant page pops up telling them that at some kind of crazy Bootcamp in Santa Monica, Gomez is going to spill the beans about how to “do” transmedia. “That is, he’s gonna go into detail, step by step, from idea to rollout…
