Quotes: “The secret to quality transmedia is partnership, not licensing.”—Danny Bilson, distilling the philosophy behind the transmedia approach.
The Takeaway: The transmedia approach is going to be a big trend in the coming years as game companies, television studios, book publishers, and more strive to maximize consumer engagement in their products.
Random Fact/Who Knew?: The Producers Guild of America recently ratified their first new recognized position in decades: Transmedia Producer.
