If you’ve been following the many interviews 343 Industries has been doing surrounding the release of Halo: Combat Evolved Anniversary, you might have seen a mention of a company called Starlight Runner Entertainment. The New York–based Starlight Runner specializes in what’s called “transmedia,” or branching fiction into other media platforms. If it’s a videogame franchise, for instance, the process could involve taking the game’s world and preparing it for expansion into novels, comic books, TV series, movies, etc.
Starlight Runner’s work has been felt in popular franchises such as TRON, Red Faction, Pirates of the Caribbean, Prince of Persia, Transformers, and Avatar, but President and CEO Jeff Gomez calls its undertaking of Halo, which spanned about a year-and-a-half of the company’s time, one of its proudest moments.
“It was the biggest and most challenging work of our entire careers,” he says…
Read the rest of the interview at the Official XBOX Magazine
