“NAB has also announced a panel centered on everyone’s favorite new buzzword — transmedia. Media scholar Henry Jenkins, who has been credited as the originator of the term, will moderate “Transmedia: Telling the Story Through Narrative Content, Games and Real-World Adventures.”
Panel aims to analyze the fundamental components needed for a successful transmedia property, which easily travels from one platform to another, using the examples from recent and soon-to-be-released films, TV shows and vidgames. Panelists will also discuss how multiplayer participation in videogames is changing storytelling.
Session participants include Danny Bilson, exec VP, Core Games, THQ; Jeff Gomez, transmedia producer & CEO, Starlight Runner Entertainment; Gale Anne Hurd, producer; Tim Kring, multiplatform storyteller (“Conspiracy for Good,” “Heroes”) and Kim Moses, exec producer-director-writer, Sander/Moses Prods./Slam (“Ghost Whisperer”).”
