Pottermore: Expert Explains How Harry Potter’s Website Will Transform Storytelling
This Sunday, fans of the Harry Potter book and movie series will flock to Pottermore.com because of one sentence currently posted on the splash page: “Come back on 31st July to find out how you can get the chance to enter Pottermore early.”
Those lucky few will not only enter a world where the stories can expand both in length and depth. Or perhaps be the first to enjoy Potter e-books. They will also witness a historical shift in entertainment, according transmedia expert Jeff Gomez.
President and CEO of Starlight Entertainment, Gomez has transformed stories, games and products — such as ”Pirates of the Caribbean,” “Tron Legacy,” ”Halo,” “Avatar,” and Hot Wheels — into interactive universes. He has lectured on developing transmedia brands (which he defines below) to the MIT Futures of Entertainment Conference, Game Developers Conference, O’Reilly Tools of Change and the Producers Guild of America.
And Gomez is seriously bullish on Pottermore’s potential. In this email interview, we talk about what Potter fans can expect, the role author J.K. Rowling will play and how this one site could change the way we tell stories.”
