“Looking to cut out that long wait between childhood phenomenon and big-screen blockbuster, El Segundo-based toymaker Mattel has begun developing toys that have Hollywood storylines and direct-to-film pedigree built in.
“It’s actually a great idea, with the caveat that they need to coordinate the story and have it all make sense well beforehand,” Jeff Gomez, CEO of the New York-based Starlight Runner Entertainment… ”
