The Art and Business of Transmedia Storytelling
Moderated by:
Jeremy Bornstein (Subutai Corporation)
Panelists:
Flint Dille (Ground Zero Productions), Jeff Gomez (Starlight Runner Entertainment)
1:40pm Wednesday, 02/16/2011
General New York East
Storytelling is at least as old as humanity. The forms and accoutrements change through the ages: cave paintings, campfires, amphitheaters, novels, games, movies… The structures of a basic narrative don’t change, though. Right? Well, what if they do? How much is the experience of narrative a function of delivery technology and the relationship of the audience with the work, and each other? How can publishers of commercial entertainment adjust to a world in which the audience owns and controls your property, and your IP isn’t stories, characters, and settings, but a mythology (and toys and lunchboxes….)
In this panel, which boasts some of the world’s transmedia luminaries, we’ll explore what’s happening—and what could happen—with the business and art of transmedia.
