As it turns out, “Star Wars” is a model that 343 is aspiring to with Halo–and that’s not just because both franchises involve outerspace, aliens and threats to civilization. In an interview at the studio’s offices in Redmond, Wash., Ross, the general manger of 343, says Halo “is a franchise that we want to take to the level of Star Wars as far as something that, 30 years from now, is still relevant.”
There’s also a dizzying selection of Halo products, including the games, comics, best-selling graphic novels, an anime video series and toys. A couple years ago, Microsoft hired a firm called Starlight Runner Entertainment that specializes in helping entertainment companies develop coherent story-telling plans for franchises that span various media.
From the Wall Street Journal
