From The Sydney Morning Herald
Gomez says the transmedia producer can nurture a story world so it can blossom outside the film itself, and become integrated, artistically legitimate additions to the original work.
‘’With transmedia storytelling you are designing the narratives to carry over into all these different platforms. That means you can assert your creative vision over other manifestations of your story world.’’
Crucial to the transmedia success of an enterprise is that, as narrative universes expand across platforms, each iteration should add something new to the story and remain internally consistent with that universe.
