Jeff Gomez doesn’t seem like a salesman in the traditional sense. As CEO of Starlight Runner Entertainment, his job is to turn a movie plot (or a toy or any product with narrative potential) into a bigger, more lucrative franchise that will pay off long after the blockbuster has left theaters. He’ll turn the story into mobile phone games, comic books, toys – sometimes all of the above – and in the process, turn audience members into brand super fans. In short, Gomez knows how to sell a story — something that every good salesman must do. And he has become the go-to person for big brands like Disney, Hasbro, Microsoft, and Coca-Cola. Most recently, he helped James Cameron and 20th Century Fox extend “Avatar” into games, Websites, books, and more.
