“History tells us that if you tell a story well, people will be willing to pay to be a part of your audience. The trick with transmedia is that we as creators will have to work harder to tell the story well.”
Secondary characters are often reduced to basic stereotypes, which tend to be less interesting and more limiting in portrayals. Transmedia Storytelling requires that these characters get a deeper look and a fuller life so they can be the stars of their own stories.
More on this subject and Jeff Gomez’s speech at XMediaLab: Film Extended at Encore Magazine
