“Jeff Gomez is one of the leading figures in a new approach to developing and packaging media properties called “Transmedia.” As CEO of Starlight Runner Entertainment, he packages books, comics and graphic novels, and develops video games and alternate reality experiences with world-renowned partners and clients. On April 25th in Los Angeles, he will, together with Digital Media Wire, host the first of a series of exclusive transmedia workshops. In an intimate setting at the SLS Hotel in Beverly Hills, he will teach a small group of media and marketing executives how to understand understand and leverage the most effective transmedia techniques out there. In this exclusive interview, he shares some of the insights that he will explore in the workshops.”
