Caitlin Burns reviews and analyzes online experiance 221B and the marketing campaign for Sherlock Holmes on The Social Robot
“Sherlock Holmes from Warner Brothers was part of the single largest holiday season box office ever, holding a solid second place in earnings behind James Cameron’s Avatar. Directed by Guy Richie and starring Robert Downey Jr. and Jude Law, it spawned a transmedia experience sponsored by 7-11, Coca-Cola and Lifelock. Partnered with Facebook, 221B uses the website’s connectivity and privacy protocols as a portal. 221B is a groundbreaking, immersive game that should be emulated as an example of social media applications, transmedia narrative and interactive gaming.”
