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Case Study: Turok Dinosaur Hunter

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Client: Acclaim Entertainment

Based on: The original Gold Key comic book character from 1960s, which had been licensed by Valiant Comics in the early 1990s.

Assignment: To re-imagine the Native American stereotype character as a contemporary super hero and recreate the Lost Land depicted in the comic book series as a vast persistent world with its own creatures, allies, villains and mythology. Then, to work with Acclaim Entertainment and Iguana Studios to launch and maintain the original Nintendo 64 first-person shooter video game franchise.

Products:

World Design - The Lost Land, Galyanna

Turok Dinosaur Hunter Concept Document

Turok Dinosaur Hunter Design Document

Turok Dinosaur Hunter (N64, PC, Gameboy)

Turok Story & Style Guide

Turok 2: Seeds of Evil Concept Document

Turok 2: Seeds of Evil Design Document

Turok 2: Seeds of Evil (N64, PC)

Turok: Rage Wars (N64)

Turok 3: Shadow of Oblivion (N64)

Turok Evolution (PS2)

Strategy Guides (Acclaim Publishing)

Graphic Novel Adaptations

Young Readers Novels (Goldenbooks)

Action Figures (Playmates Toys)

Web Sites

Feature Film Option

Results: The Turok series plus ancillaries grossed over $420 million for Acclaim Entertainment, making it the most successful non-sports franchise in the company's history.

"Jeff Gomez took a second-tier character in Turok and helped to create a video game universe so successful that it paid for Acclaim Entertainment's $65 million acquisition of Valiant Comics twice over within weeks of the release of the first game in the series."

— Fabian Nicieza, President & Publisher (1994–1997), Acclaim Comics