Jeff Gomez on Marvels: Ultimate Alliance

On Bloomberg News, Jeff Gomez points out Disney’s historic first use of the entire Marvel Universe in the marketing of the upcoming Avengers film.

“Disney is leveraging its assets in such an exciting way across multiple platforms,” said Jeff Gomez, founder of Starlight Runner Entertainment, which consults with companies on online strategies. “Our tracking indicates it’s been highly effective. They’re going to reap rewards.”

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